pop and grey blends polished design and purposeful positioning for a strategic brand development solution that is true to your story and resonates with your audience.

You will walk away with renewed clarity and confidence in your business’s brand strategy and a timeless visual brand identity that will support your journey and continue your forward momentum.

Katie works closely with enthusiastic, creative business owners who want a partner to help uplevel their strategy and visual brand.

  • Working with Katie was a breeze from start to finish. It was fast, easy, painless… and so much fun! She’s like a poet of design! The questions she asked, my vision board, and conversations we had helped her craft graphics in alignment with my overall vision for the project. Of course, she’s a talented design wizard because I felt completely lost as to what that exact vision would be… but she nailed it!

    Katie Skow Essential Me Evolution
  • My new brand is one that stands out in the crowd. Not the same ole thing that everyone else has. I have worked on several projects with Katie, and there is a reason I keep coming back time and time again…. because she’s the best. Down to earth, smart, creative, knowledgeable, she truly makes the project seem easy. Can’t wait to work on our next adventure. Her whole process is such a fun experience.

    Angie Biggs livehappyandwhole.com
  • I loved working with Katie! All the branding materials are their own works of art. I feel like a kid in a candy store with all the fun new tools I have from her brand re-design. Katie was ALWAYS timely with completing projects so we got a lot done, and I always knew what to expect each step of the way.

    Now I have tools to make products like e-courses, memes, book covers, and handouts that people will know just by looking at them that they come from me. They also give the vibe I was looking for to enhance connection and trust.

    Julie Duffy Dillon Birdhouse Nutrition
  • I was blown away at every step of the process, beginning with her Branding Workbook homework. The questions she asked went so much deeper than simply the look of my business. She takes you through your vision for the future of your business. I feel like she really created a look and feel that will grow with me as my business transitions into a new market. My rebranding with Pop & Grey was one of the best investments I have EVER made for my company.

    Tori Stauffer Tori Stauffer Photography
  • It is really great to have someone not just to work their design magic but who understands the big picture of building a sustainable creative solo business and can help me work through my positioning and process at the same time.

    Leslie Atkins Potion Post
  • Katie made my rebranding and new website fun and doable! She was so easy to work with and had so many great ideas that the task became an exciting adventure.

    Sara Brennan Whitebox Photo
  • Katie was the first person I found who truly understood my vision and could put into words what I wanted my brand to be like.

    Amy Marchant Serellum
  • Katie’s style was right in line with my tastes, and she was so very easy to work with, even through my picky antics. I am so thankful for her creative ideas and her classy and fun style.

    Rae Barnes Rae Barnes Photography
  • Katie listened carefully to our needs and created a number of outstanding choices. The result was perfect: A brand that represents Polliwogs’ history and its future.

    Blythe Barton Polliwogs Children’s Boutique
  • Katie provides a level of professionalism and creativity that parallels large studios. She kept me on top of the project and always exceeded our deadlines, provided ample information, and was just a joy to work with!

    Sarah-Margaret Church Just Be
  • There was never a question about the quality of our product versus our competition, but that quality wasn’t coming across in our branding and packaging design. Katie’s fun and bright design was just what we needed to stand out and communicate the value of the product inside.

    Claudia Johnson Beyond Creations
  • Katie is a branding mogul. I knew she was had great design aesthetics and artistry, but her understanding of marketing and using design to reach your target client is the real deal and separates her from the self-taught graphic designer.

    Courtney Potter The Birth Collective