Pop and Grey blends polished design and purposeful positioning for a strategic, comprehensive brand development solution that is true to your story, resonates with your audience and cuts through the noise of your creative industry.

Working with seasoned, style-savvy entrepreneurs in creative industries such as (but not limited to) interior design, we create and implement brands that communicate your unique aesthetic and cultivate a deep connection with your audience.

Creative entrepreneurs walk away with a visual brand identity, a custom website and cohesive print and digital assets that stand the test of time. Not to mention a renewed clarity and confidence in a brand strategy that positions your creative business at the top of your field, where you belong.

Pop and Grey values artistry, reliability, honesty and hard work with a side of approachability and humor. If that sounds like you too let’s talk.

POP and grey is now part of THE DOVE AGENCY.  You can still work with me just like before, so reach out through my contact form, and let’s get started!

  • Katie and her team pulled out of us the very essence of our business and communicated that through her brand boards, positioning strategies, and our website. With her help, our new website and overall brand aesthetic perfectly reflect who we are as a business and why we do what we do. We are thrilled with the end result and really enjoyed the process with Pop & Grey.

    Jeremy and Chandler Quarles Peach & Pine Interiors

  • Katie and Deb listened to my thoughts and because of their experience they were able to steer me in the right direction with my choices. It was a really nice collaboration and I’m very happy with my logo, branding and website.

    Kim Kirby Kim Kirby Interior Design

  • The detailed brand workbook helped me look into how I do business and how I want it to come across to my clients. I couldn’t be happier with the results! Katie is so easy to talk to and her instincts were spot on when it came to my new brand.

    Kim Schapiro KLS Interior Design

  • Katie and Deb are SO professional, they are worth every penny and then some. I never had questions because they were so thorough at every step, and I never had to chase them down for the deliverables. They were always a little ahead. The web site design and written copy was better than anything I had imagined I would get.

    Myrna Everett Home Vogue Interiors

  • Katie and Deb were great to work with on our rebrand; they provided a creative approach and organized process, which is a rare combination that we highly value at West Trade Interiors. We are so happy with the finished product which allows us to finally put our best foot forward!

    Hadley Quisenberry West Trade Interiors

  • The website has already begun to attract more traffic and because Katie helped me fine tune my words to connect with the clients I am best suited for, it brings in clients who are the most likely to benefit from my work. Working with Katie was a beautiful experience from beginning to end.

    Joyful Nutrition / Courageous Hearts Counseling Alice Baker

  • The best part of the process was how they were able to get information from me, digest it, and tell my story from their perspective. I was able to see myself in a different way, and I liked it! The structured process was important for me as I tend to get easily distracted. The southern touch and personality you bring to the table are just what I was looking for. The new brand and site are a perfect reflection of me and what I’ve done and can do.

    Terri Morgan Designs Terri Morgan Designs

  • Katie was able to very clearly define my brands and create a visual representation that matches. The messaging statement was on point. I didn’t expect to get such a clear picture of who I am and who my brand is. The project was smooth and completed faster than quoted. – Pam Jordan, Pivot Business Group

    Pam Jordan Pivot Business Group

  • Katie strives to understand you, provides everything you need to make great choices, and is approachable and available when you need her. It’s rare to find this combination in such a fabulously talented designer!

    Mele Williams See Jane Smile

  • Katie’s artistic abilities blew me away and made for a smooth process, and I couldn’t be more proud of the results. Additionally, Katie was THE BEST project manager I’ve ever worked with, and the strategic advice she shared is highly valued too.

    Natalie Gingrich The Ops Authority

  • Katie and Deb guided me through the branding process with an abundance of expertise, encouragement, insight, and creativity. They are incredibly organized, asked great questions to extract the right information, and created a website and brand package that is aligned with my business, and where I want it to go over the next 5 years.

    Ellen Nystrom Nystrom Design

  • The simple (although not easy!) task of digging into the mindset of your ideal clients and what differentiates you brings a level of depth to what Katie and her team deliver that would not otherwise be achieved simply diving right into a logo design based on colors I liked. They truly delivered a brand.

    Janelle Photopoulos Blakely Interior Design