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  • I haven't done #fridayintroductions in a while, and it's about time.  ESPECIALLY because I just got new brand photos done with the always fabulous @sarawhitebox!  There may have been more than a little laughing and donut binging during out shoot together...the perfect combo.⠀
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A few things little about me — ⠀
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I love nothing more than a good belly laugh. It can instantly cure a tough day. I try to find something to laugh about in every situation, even when it's next to impossible. ⠀
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I love cheesecake more than my kids. #sorrynotsorry⠀
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I've always been a homebody, but now that my kids are approaching more manageable ages, I'm starting to get the travel bug and am dying to plan some amazing family vacations (and a few solo with the hubs so we can dump them with the grandparents!).⠀
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I love my 5am wakeup call for a morning workout. It's the best start to my day (even when I don't realize it until after it's done).⠀
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What about you?
  • This week, I'm diving headfirst into a brand refresh for an artist. I don't think anything is more flattering, exhilarating and nerve-wracking than a creative working for another creative. It's projects like this one that stretch my creativity that get me out of bed every morning. Well, that, and the short people in my house that demand breakfast at dawn! 😴 🙃
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This rebrand is something we've been working on in bits and pieces for more than a year, but we're finally creating a mark for her brand that is as inspiring as her work.
  • More and more often, I'm the most drawn to the logo options that are super minimal.  We've already tweaked, refined and upgraded, but I'm still in love with this original concept, so I'm going to let it live a bit longer here.  It's just too badass to not see the light of day.
  • I've never been one of those people that think I'm going to change the world. And while I love what I do, it's not saving any lives or making an impact beyond how it directly affects my customers. And for me, that's ok. Because I get to work with companies who DO feel that calling and DO make an impact. ⠀
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Creating the brand for SYNC Bioresources has been the best whirlwind of getting to know some serious movers and shakers that have BIG plans for our environment, our local and global communities and our economy. Their website is in the works, and I can't wait to launch it and see the good that they will do with it.
  • I love simplicity anywhere I can get it. Somehow a life with 2 kids and a slew of clients doesn't give it to me often...even when I beg. ⠀
No matter how many flourishes I try to cram into each project, the simplest option ALWAYS turns out to be the best, and this new brand design and website launch that eeked in just before the ball dropped on 2017 is no exception. When you pare down the design, each little detail means so much more, and I love every inch of this one. Keep an eye on this site in the next month as we work on launching their e-commerce shop! Thanks to @shinyacorn for the mad coding skills.⠀
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  • I'm still coming out of my holiday hangover over here. 2 weeks of (almost) completely shutting down the office to spend time with my family takes some recovery. I still have several projects to show that helped me end 2017 with a bang, but for now I'm focusing on my first brand of 2018, which is this lovely right here.  This project is a mountain of complexity.  A non-profit that has to appeal to kids, teens, parents and wealthy area donors.  They all have lots in common, right?! Just sent the logo concepts off for review, and I'm so excited to choose a direction and plan out the rest of this brand.
  • I love that my #2017bestnine included some of my favorite projects, both of my baby girls (though the not-so-baby 6-year-old would cringe at that), my first ever DIY brand challenge and a pretty epic blog post.  This year saw a lot of change and growth for my family and my business, and I’m excited to see that continue in the new year.  Bring it on 2018.  This year, my focus is less on growth on more on intentional gratitude, patience and joy and the peace that comes with knowing I already have everything I want and need.

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