Tori has been a fabulous family photographer years, but when she decided to evolve her business to focus on newborn photography exclusively, her bright, happy brand just didn’t feel right. I loved discussing Tori’s big vision for the future and figuring out the best way to position her to make it a reality. This mom of 4 has more than her fair share of experience with newborns, and her client experience with mothers goes above and beyond. She just needed the right visual brand and tagline to support the work she is producing and experience she provides. The soft color palette, delicate textures and elegant typography perfectly represent the Tori Stauffer newborn experience.
TAGLINE
Forever Your Baby
POSITIONING STATEMENT
I’m Tori, a photographer and veteran mother of four who knows the importance of capturing those early, fleeting moments of your baby’s life. Those sweet, curled-up newborn limbs that your belly protected like a little cocoon will be unfolding and finding their own way before you emerge from the exhausted haze of early motherhood.
The Tori Stauffer Newborn Photography experience is a chance to slow down and appreciate the grace beneath each little grunt and wrinkle while the rest of the world waits. It’s an excuse to stand back and admire the privilege of this time in your life and freeze it. This little one will forever be your baby, but will only be this small for a short time.
