Courtney Potter is an incredible artist. Her business has been growing and changing over the years, and she’s still tweaking, discovering new passions and deciding what most brings her joy to create (aren’t we all?!), so her brand had to encompass a lot. She started her business as a wedding photographer, then started dabbling in boudoir photography, and now has become an amazingly accomplished abstract painter.
In her shift from wedding photographer to abstract artist AND photographer with a boutique experience, her audience had shifted quite a bit. Her new brand celebrates who she truly is in all of her passion and vulnerability, and her clients love that about her. She knows, and her clients appreciate, that it’s as much about the journey of art creation as it is the end product.
We used a deep, soulful color palette combined with a handlettered logo that mimics the fluidity of her painting style. Subtle patterns and graphic elements reference a compass to celebrate the journey she and her clients both go through with each project.
Keep scrolling to see her full brand, collateral pieces and custom website screenshots or VISIT THE LIVE WEBSITE HERE
tagline:
Soulful Art for Brave Seekers
