Polliwogs has long been a local children’s clothing staple for classic, high end children’s clothing. When the shop was sold to a new owner who wanted to blend traditional styles with some trendier pieces and offer gift items, it was clear that their current branding no longer represented the store.
In redesigning their logo it was important to preserve the history of the store but also appeal to the more modern eye of younger moms who want high quality, one of a kind clothing that isn’t stuffy. Their new brand is bright and fun with a touch of whimsy.
Tagline
Dressing Childhood
