I don’t even think I can fully convey how freakin’ awesome my job is, and how amazingly blessed I feel to get to work with clients who run some of the coolest, most creative businesses in this world. Rebranding a farm is something I couldn’t even have imaged back in my ad agency days of corporate clients. It turned out to be every bit as awesome as I hoped.
The Franklin Hill Farm project didn’t start with as blank of a slate or include as many assets as my usual projects since they are closely tied with a larger company. Greenscape is a commercial and residential landscaping company, and Franklin Hill Farm grows the trees that they use, among other things. The client’s initial vision was just to take the Greenscape logo and convert it for Franklin Hill Farm so that the connection was clear. After digging a little deeper about exactly what they provide, I felt like Franklin Hill Farm deserved a voice of its own that complemented and blended well with Greenscape but could also stand on its own two feet. I love the way it all came together with this strong but down home feel!
