I met Suzanne at a Tuesdays Together meeting for our local chapter of The Rising Tide Society. If you are a creative who doesn’t know about these gatherings, you are really missing out. Check to see if there is a group in your area and make time to get there, stat. I really look forward to this monthly meetup with fellow creative business owners to share lots of laughs, helpful information and just get out of my own little bubble. Working at home alone can be isolating, and sometimes I forget that there is life outside of my home office and the two little people that like to fight over the same Barbie next to my chair. I have made several great new friends in this group that know exactly what it’s like to fumble through this crazy path of a creative entrepreneur.
Suzanne from Crazy Blonde Life blogs about all things fashion and food every single day. She came to me because she knew the quality content of her blog was on point but was having a hard time identifying and reaching her audience. We set to work to determine who her ideal audience was and created a positioning statement, tagline and overall look that sucked them right in. It became clear during our discovery session that the youth and busyness of her current brand design didn’t fit her more mature, high end market. For readers drawn to the likes of Tory Burch, Rebecca Taylor and Jimmy Choo, her visual brand was just too busy and youthful. Her new brand is minimal and clean with a classic look that incorporates bold and fun accents to complement her personality. Suzanne was so much fun and easy to work with and has made me take a second look at my wardrobe. On a good day, I bust out the yoga pants in lieu of pajamas for my work uniform, so it’s pretty clear to me that this client came to me by divine intervention!
Visit the new blog design!
