Sometimes halfway through that first inquiry call with a potential client, I get goosebumps because I just know we are a perfect fit for each other. Peach & Pine Interiors was one of those calls. Not only were Chandler and Jeremy just the cutest married couple, but they were in the perfect spot in their business where I knew that I could give them exactly what they were looking for. All of this on top of the fact that I was in awe of their work. And that’s just the best feeling!
Peach & Pine heard my interview on the Profit is a Choice Podcast with Michele Williams and thought I might be able to help them to uplevel their brand and website. They run a successful full-service interior design firm in Brentwood, TN, outside of Nashville. Chandler is the creative design genius, and Jeremy is the process expert who works hard on the nuts and bolts of their business. Together they are quite the dynamic duo.
Chandler began Peach & Pine as a design blogger and developed a great following before really getting serious about running an interior design business. In the beginning, her audience followed her for DIY design advice. Now that Peach & Pine is handling large-scale design projects, it was time to merge the DIY blogger brand with the professional designer brand to create something uniquely Peach & Pine. Deb Mitchell Writing and I worked together to hone their voice and brand to do justice to all the years that preceded this re-brand and usher in the future of Peach & Pine.
This brand and website was so much fun to work on. Chandler and Jeremy have such warm personalities, and we loved finding unique ways to weave their personal side with their professional side.
A big part of the work done for Peach & Pine was reconciling Chandler’s very well-established, warm, friendly DIY designer voice with the professional full-service studio they have become and moving their logo to present their name as Peach & Pine Interiors vs the Peach & Pine Home that they’d previously been known as.
On the visual side, we were able to communicate their values with a look that’s timeless and sophisticated with a nostalgic but fresh feel to it. Their logo and patterns are full of elegant, earthy details. We kept their website design more simplistic and minimal to play up the fresh white space and really make those beautiful details stand out.
Keep scrolling to ready what Jeremy and Chandler said about the process of working together and see all of the unique details of this brand and VISIT THE LIVE WEBSITE HERE.
“We loved working with Pop & Grey for our brand design and strategy. Before signing on, we had taken our brand as far as we could on our own. We were proud of what we had done but we knew we were ready to take the next step for our brand. Throughout the process, Katie and her team pulled out of us the very essence of our business and communicated that through her brand boards, positioning strategies, and our website. With her help, our new website and overall brand aesthetic perfectly reflect who we are as a business and why we do what we do. We are thrilled with the end result and really enjoyed the process with Pop & Grey.”
Jeremy & Chandler Quarles
