Unlike most of my clients who come to me with several years of experience under their belts, Mele came to me with the very well-researched and planned out See Jane Smile concept. It’s a new greeting card line aimed at helping women communicate their needs, desires and boundaries more confidently. The end goal is in helping women take control of their own happiness, and See Jane Smile will help them start the difficult conversations that they can’t seem to begin.
You know all those things that feel so hard to say sometimes? Well, now you can say them beautifully and confidently (and maybe with a side of sass and lightheartedness) with a See Jane Smile Card.
I was completely blown away by Mele’s knowledge and passion and excited to get started building the foundation for her brand so that she could launch with an effective foundation from day one. She has worked as a lawyer, trainer and writer and now greeting card creator. What a powerhouse woman.
Every brand that I work on is unique and has their own needs. We decided it was best to create a strong foundation for the brand and then create brand guidelines that would serve as guard rails for creating all of the greeting card designs so that they would be a cohesive unit. On top of the usual style guide I deliver to my clients, Mele’s included additional fonts and a secondary color palette to provide more variety in the card design so that they could be unique but still coordinate as a group. I even designed one of the cards to use as a guide for all future designs so that they could have a cohesive, recognizable look.
Check out her full brand here.
