The Wallpaper Authority is an e-commerce shop, blog and personal brand for interior designer and wallpaper guru, Lynai Jones of MITCHELL BLACK. This beauty hasn’t officially launched yet since we’re still gathering products from her featured designers, but it’s coming soon.
In the throes of the Covid-19 pandemic when we are all stuck in our houses, what better time to do some updating to your bland walls than right now! And for interior design branding, now is the time to be thinking about how to reach consumers without physically being in their homes.
Lynai was a dream to work with on this project. Designers all over the world come to Mitchell Black for their high-quality wallpaper and decor. The Wallpaper Authority will bring her expertise to the masses and demystify choosing, hanging and calculating wallpaper for the homeowner. We designed the brand and then created a fully custom e-commerce website that not only sells wallpaper but educates the user so that they feel empowered to tackle updating the walls of their own home.
This whole brand, website and shop were designed with a flair that only Lynai can bring. We worked hard to sprinkle her personality throughout each graphic and page so that it’s more than an educational resource and shop. We wanted her customers to really feel like they were learning directly from her.
