Wright Design Co is a brand that we worked with in 2020 and launched their new site just before the end of the year, and I’m just digging out of my hole to blog about it. Melissa at M Leigh Studios came to me to discuss a re-brand, and one of the first issues we talked about was a potential name change. When a name change is on the table, I always make sure clients think through exactly why they want to change and make sure reinventing the name as well as the look and messaging is really a strategic move. In this case it was, and after a lot of branding, we landed on Wright Design Co.
Melissa’s name means honeybee, and it felt like a natural progression of her brand to incorporate the imagery of her first name into the new brand, since we were moving away from focusing on her first and middle name to her last. I love incorporating little nods like this to pay homage to the original brand.
Wright Design Co’s brand is structured and professional, just like their process with hints of playfulness and personality, just like Melissa. Melissa’s sweet spot is definitely in her very structured process and collaboration with her clients. We paired strong navy with softer lavender and green for a professional but warm feel. I especially love the unexpected bright yellow and the honeycomb pattern that pulls in the honeybee theme in a subtle way.
All of her print and digital pieces ride the line between structure and creativity. We made sure her website was super clear, easy to navigate and always directing people to make a personal connection with her through email or the contact form. With the design combining a strong uppercase serif with soft, lowercase script and the honeybee illustration the contrasting theme runs deep through all of her pieces.
Keep scrolling to see all of the unique details of this brand and VISIT THE LIVE WEBSITE HERE.
Working with Katie & Deb was wonderful. They truly listened to feedback and put together a new look that was not only beautiful but truly reflected our company. The website is perfect and makes us look structured and professional but also personal and relatable. This was a much needed process for our company and we’re so thankful that Katie and Deb walked us through it!
I like the steps of the process. That I was part of each step and kept updated along the way. I like being part of the collaboration but also being surprised with the final product.
Melissa Wright, Wright Design Co
