Joanna Brinckerhoff Design’s classically stylish, sophisticated aesthetic comes together with her approachability, warmth and love of hospitality in her brand design and website. Her logo is clean and classic, and her patterns are sophisticated and detailed. Joanna really loves to entertain and cook for her friends and family, and it has a huge impact on how she designs homes. We leaned into that when creating her tagline and overall messaging that centered on “beautiful living every day,” which, just like her website, feels luxurious but not at all stuffy.
Joanna’s sweet spot is designing second homes, so we made sure her website addressed points that would attract homeowners on this journey while not alienating homeowners focusing on their primary or only residence.
Joanna’s website is a perfect example of why building custom for your needs is so important. A lifestyle blog is central to her brand positioning, so we built it exactly how we want it, and it’s just waiting until she’s ready to create the content to go live. So no need to come back and reinvent the wheel later. In the same way, we built her portfolio with future projects in mind so that she could have writeups for each one, but for now we’re displaying only images until she has a larger arsenal to display. When you know what’s important to your brand and where you want it to go, it’s easy to create a website that will grow with you.
Keep scrolling to see the full brand and VISIT THE LIVE WEBSITE HERE.
TAGLINE:
Beautiful Living Every Day
