When someone you admire as much as I admire Natalie Gingrich hires you to do a full rebrand and new website for their already highly successful business, the pressure is on. I was so honored that she chose me to help her muddle through embracing a new brand to better serve her growing business.
Natalie is a bold, bright personality who tells it like it is, and I knew from the get-go that her brand needed to communicate that right off. She trains aspiring directors of operations and helps entrepreneurs who aren’t ready to hire, do it themselves. I can vouch for how amazing she is at this since I’ve been through her A-Team program…twice…and it completely revolutionized the way I run my business.
We focused on making her brand unique, bold and colorful with a confident but approachable, relaxed feel. Her website design is focused on funneling visitors into a ton of useful blog content and podcast episodes customized to their exact needs. Everything we designed for her had to ride the line between being serious enough for the subject matter but fun enough to reflect who she is. Little touches like illustrated icons, playful, bright patterns and a certified director of operations seal make all the difference.
tagline:
your business, transformed
