Services
At Pop & Grey, branding is the cornerstone of everything we create.
With a solid foundation, your creative business is able to tell its story in a way that cuts through the noise of your crowded market and attracts your ideal clients. Every website we create is distinctive, SEO-friendly, and built from the ground up for optimal responsive display on mobile and tablet devices. Not to mention, we set it all up so that you have full ownership of everything and feel fully equipped to update your website yourself in the future…but we can also take that off your plate if you prefer.
While I adore creating custom websites and print and digital materials, projects always begin with brand strategy so that we have the strong foundation needed to communicate your message through your brand design, website or other materials. We take on a limited number of clients at a time so that we can protect the quality of work and streamlined process and timeline.
BRAND DESIGN
Through our signature service, we’ll peel back the layers of your business to build crystal-clear positioning and a brand identity full of depth that effortlessly attracts your ideal customers. We’ll build your identity suite with a custom logo, multiple variations, a submark, custom pattern designs, a business tagline and a detailed style guide for easy implementation.
BRAND DESIGN + MARKETING
Your brand is only as strong as how you market it. In addition to creating your brand identity, we’ll create supporting digital and print materials so that your brand puts its best foot forward. You’ll receive business cards, notecards, editable Instagram templates, a Facebook cover and profile image and an email newsletter template.
THE WORKS
The Works includes brand design + marketing plus a completely custom, SEO-friendly, responsive website that is expertly designed, developed and copywritten. Your custom website design and copy aligns your brand voice and style and takes your visitors on a curated journey that compels them to buy. Once complete, we’ll maintain your site or teach you how.
ALL BRANDS NEED A STRONG FOUNDATION
so every project begins with a brand strategy session
BRAND Strategy session
The brand strategy session forms the foundation for anything you’ll create to communicate with your ideal clients. Through an intensive brand workbook followed by a collaborative session with Katie, we’ll dig deep into your brand. You will work closely with me to peel back the layers of your business to identify your unique story and positioning within your creative market and the ideal audience that you most love to serve. After our session, I’ll prepare an extensive brand brief that will give us insight into who your clients are, how your brand needs to communicate with them to be most effective and what visuals will align with your messaging to create a cohesive package. During this process, we’ll determine specific details of your ideal clients, brand values, experience, voice and visuals. Your brand brief, positioning statement and a curated mood board will give me a jumping off point to build visual elements that truly support your vision, and it will keep you focused long-term on the mission of your business. If you prefer to take it from here on your own, you are welcome to, but our favorite projects we get to see through to completion of a full brand design, collateral materials and website and continue to support their growth through the life of the brand.
