The Works Plus Brand, Website Creation and Branded Photography for Creative Businesses

The Works is for creative businesses who need their brand and website to work together to help them get more clients. The Works Plus is for creative businesses who understand that potential clients don’t stop at their website and want photography that seamlessly connects their website and social media feeds to support a full brand experience.

At Pop & Grey, creating your message and then designing your brand around it is at the heart of all we do. Our signature process allows us to weave one cohesive message from the many threads that make up your brand and website in The Works (get all the details on that package here).

The Works Plus includes all of that goodness PLUS photography that will ensure that your social media feed is a perfectly cohesive step straight from your website or a stairstep to get them to your website.

Having a targeted, powerfully-designed brand that conveys your message is the foundation for a successful business, but it’s not always enough. Social media is a strong influencing factor on building trust and making sales to potential clients, and it cannot be forgotten in the branding process.

We call this full brand and website and photography creation service of ours

The Works Plus

You get a lot in this service package. The grand total is that you walk away with brand positioning and design, a custom-designed, copywritten and launched website and custom, styled stock photography.

But there’s more to it than that. Some of the highlights include a custom brand positioning statement; a tagline, a logo/submark with variations for flexibility; a full brand suite of colors, fonts, patterns, social media icons, and all of the essential collateral materials most interior designers and creative entrepreneurs need; complete website copy; complete custom website design and development; SEO-friendly and mobile-responsive creation; custom-built WordPress backend for easy ongoing management; Google analytics integration; blog post transfer from your old website, and branded images to populate your website and social media feed.

But hey, were not sticks-in-the-mud. if you need something you don’t see here, just ask!

Commonly requested add-on options include things like shop pages and e-commerce functionality, online forms, animations, downloadable PDFs, site search function options, product descriptions, portfolio project summaries and ongoing brand photo shoots.

Keep scrolling to learn more or hop on a call with us.

Your Q's + Our A's

NO.1

does the photo shoot make the project take longer?

Nope, not at all. We work together as a team creating your design, copy and photography at the same time.  This means the final product is exceptionally cohesive AND since we work in tandem on different pieces, it is completed swiftly.

Total duration of full-service projects is typically about 3-ish months (brand creation takes 6 weeks, and website creation takes 6-8 weeks for a grand total of 12-14 weeks). We run a pretty tight ship around here when it comes to hitting milestone deadlines (which we will provide to you at the beginning of the project so you know what’s happening when). 

Please note that if you’re serious about providing us with direct and timely feedback (we ask for a 48-hour turnaround) at each step of the process, your project will move quickly.

NO.2

How much work will this be for ME?

Don’t worry, we’ll be doing the heavy lifting around here. But please be aware that there is some upfront work on your part to fill out your branding workbook as completely as possible.

We will also require you to take part in a few calls throughout the process. We respect your time and will schedule those upfront so that we can all reserve time for them in our busy schedules.

For photography, we’ll discuss the direction of the shoot in combination with other brand strategy. We will need you to mail us some fabric and finish samples from your library to make sure our shoot really reflects your business (don’t worry, we’ll pop them right back in the mail to you when we’re done). You’ll also need to review the gallery of images to choose your favorites for editing.

The more details we have from you in a complete workbook and open, honest communication on calls, the better. We are branding experts, but YOU are the expert on your own business, so we can’t do this alone.

NO.3

How exactly does this work?

First, shoot us a note through our contact form, and we’ll respond back right away with a link to schedule a call with both Deb and Katie so that we can get to know you and exactly what you need.

After we chat, we’ll send you a proposal for your project with any add-ons that you may need. When you’re ready to go, you’ll sign the contract, pay a 25% deposit and receive your brand workbook to start digging into that right away.  We’ll schedule your kickoff strategy session based on our current project schedule (your workbook, along with a Pinterest board, will be due beforehand or we’ll need to reschedule the kickoff call and reset your project timeline).

After our strategy session, we are off to the races working on your visual brand and messaging!  Within 3 weeks of your strategy session, we’ll have another call to present those to you and talk through all feedback.

Once we have your feedback we’ll work on any needed refinements, prep the final files for you and work on your photo shoot. While we’re working on that, you’ll have some homework of gathering any needed content (such as product spreadsheets) or images based on our plan for your site.

In the meantime, we’ll begin digging into your website strategy and design. Once we have the information we need from you, we’ll begin the writing, design and photography process simultaneously. 

2 weeks later we will present you with your full website design and copy and photo gallery, which involves another call with you to get your feedback. Then we’ll work on refinements and getting everything prepped and ready to send onto development.  

Website development (which involves adding all of your content and creating all the tech behind your site) typically takes about 4 weeks.  Once it’s complete, we will send you a live website proof to review, and you’ll provide us with any needed feedback so we can get it finalized and launched out into the world.

Then we’ll all pop some champagne and celebrate!

NO.4

What if I need more than a brand and website?

Well, then you’re in the right place! This package takes everything in the brand positioning and design service, which includes Facebook cover/profile design, business card design, notecard/stationery or marketing card design, 2 Instagram templates and Instagram launch graphics and adds a custom designed, developed and copywritten website.  We build our packages based on the needs of most interior design firms and creative businesses and don’t include any excess fluff that you might not need. Brands aren’t cookie-cutter and are only limited by our imaginations, so any other needs can be added on an a la carte basis. That can be done at the beginning of your project or at any time after it begins.

Our photographer also offers ongoing photography packages if you would like fresh social images each month or quarter, and we’ll put you directly in contact to schedule that if you like.

More About “The Works plus”

Your project consists of 7 parts, some of which happen simultaneously:

  1. Information Gathering & Brand Brief Development 
  2. Logo and Tagline Creation
  3. Full Brand Design 
  4. Custom Styled Stock Photo Shoot
  5. Website Page Layout & Design and Copy Creation
  6. Web Development
  7. Site Launch

Your project

includes:

  • 1.5-hr brand strategy session with Katie and Deb to kick off your project and to begin to translate the information we gather from you into a clear-cut strategy for your brand design and messaging, and get to know the intricacies of your business so we can put its best foot forward.
  • brand brief that dissects your brand values, ideal audience, sweet spot, brand voice and brand experience
  • brand positioning statement
  • curated mood board to inspire your creative direction
  • a brand “word bank” with vocabulary that covers both the work you do for your clients and/or the deliverables you provide and the service experience you deliver to your clients. This is one area where we really define what differentiates you from the competition.
  • an SEO keyword strategy
  • a “Brand Manifesto” that lays out your ideas and beliefs around the work you do. It’s another area that pinpoints your differentiators, plus it’s a HUGE resource for informing topics and ideas for content marketing and social media strategy in keeping with your new branding and website!
  • tagline development
  • primary logo design
  • secondary logo/submark design and logo variations for flexibility and cohesion
  • corresponding pattern and/or texture designs
  • custom social media icons
  • custom Pantone, CMYK, RGB and Hexadecimal color palette
  • typography selections
  • Facebook cover/profile design
  • 2 custom branded Instagram templates in your choice of format for easy editing (Canva or Illustrator)
  • business card design
  • notecard design
  • email marketing template
  • Instagram branded launch graphics
  • full brand board and style guide for future guidance
  • custom styled stock photography
  • complete website copy
  • completely custom design of all site pages based on your strategic brand design
  • up to 6 custom page designs and up to 10 pages based on those designs
  • fully responsive mobile design
  • SEO-friendly creation
  • developed, custom-built WordPress backend for easy ongoing DIY management (while I recommend WordPress, other platforms are available upon request
  • live test site during development and seamless migration to your server at launch
  • Google analytics integration
  • contact form(s)
  • blog post transfer from old website
  • initial SEO-friendly content import
  • seamless integration with your email marketing software
  • screenshare tutorial and website documentation guide so that you can confidently manage and update your website
  • optional ongoing WordPress monthly maintenance

TIMELINE 12-14 WEEKS

interested?